Atar El Technologies

Payments Anywhere: The Key to Closing Sales

The checkout line is becoming a thing of the past. While waiting in a queue in-store has been common practice for decades, consumers are looking for businesses that place greater value on customersā€™ time by accepting payments everywhere they engage. A 2022 survey from customer flow and waitlist app Waitwhile found that 69% of peopleĀ associate waiting in line with negative emotions, including boredom, annoyance, frustration, and impatience. Competitive merchants never want those feelings associated with their brands.

Still, retailers, restaurateurs, and other merchants need to solve the problem of the payments bottleneck. If the only place to pay for purchases is a checkout counter, lines will form, and customer experiences will be less favorable. The solution is to accept payments everywhere, which can also lead to increased sales transactions, customer loyalty and a growing business.

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